Geoff Surratt is the Pastor of Ministries at Seacoast Church, a multi-site church based in Mount Pleasant, South Carolina. That makes Seacoast my second favorite multi-site church based in South Carolina. Geoff and the entire Surratt clan are a fantastic group of folks who are changing the way churches do church. Though Geoff has experienced many successes in ministry, he’s also made some mistakes. Here’s a brief interview where we discuss some of his more “stupid” mistakes.
TONY: People may not know that Seacoast was a pioneer for multi-site ministry. Would you be willing to share a little of that story?
GEOFF: Seacoast never intended to be a multi-site church. In 2001 we had grown to about 3,000 attenders and had run out of space and service times, so we made plans to build a larger auditorium. We ran into a major roadblock, however, when our local town council denied us permission to build.
Seemingly out of options we heard about an experiment that Willow Creek and a couple of other churches around the country were trying with multiple locations utilizing video teaching. We didn’t think it would work for us in South Carolina (a state not known for being on the cutting edge), but we were out of options. We rented a storefront about ¼ mile from our original location and opened our first “offsite campus” on Easter Sunday, 2002. Much to our surprise it not only worked, but many people actually preferred the intimacy of a smaller congregation combined with the resources of a mega-church. Seven years later over 10,000 people each weekend attend Seacoast’s 13 campuses.
TONY: In honor of your new book, what’s one “stupid thing” churches do when initiating a multi-site strategy?
GEOFF: The biggest mistake churches make when considering a multi-site strategy is to attempt to launch before the church is ready to multiply. In The Multi-site Church Revolution, a book I wrote with Greg Ligon and Dr. Warren Bird, we identify three major questions a church must answer before going multi-site:
- How healthy is your church? If your church is not growing and is not healthy you should not export your disease.
- What is the driving impetus behind your desire to go multi-site? Some churches are addressing crowding issues, some are reaching communities that do not have a life-giving church, some are reaching into a new culture or demographic. A really poor impetus, however, is to keep up with other churches that are going multi-site. Going multi-site without a compelling reason is like trying to have a baby before getting pregnant.
- Are the key leaders behind the decision? Some churches have attempted going multi-site without having the senior leaders fully onboard with very poor results. While you will never get 100% buy in, if the senior leader is not fully invested it is not time to open a new campus.
TONY: How long did it take you to come up with 10 stupid things to write about in your new book?
GEOFF: Church is in my genes. My mom played the church organ on the night I was born and she was back on the organ bench the next Sunday morning. My grandfather was a pastor, my father was a pastor, my brothers are pastors, and my sister is married to a pastor. I won’t go into all of the cousins, uncles, and assorted other relatives that pastor or have pastored somewhere in America. Let me just say if I don’t have a relative already pastoring in your community I’m sure one will be coming soon. My family would start our own cult, but we can’t agree on who gets to be the leader.
The point is that church is in my blood. I have worked for or pastored a church since I was twenty years old and somewhere along the way I have committed every stupid mistake in the book. In addition to my own experience I have talked to hundreds of pastors across the country including the ten prominent pastors featured in the book. So in one way it took me 47 years to come up with the 10 stupid things I wrote about.
TONY: Is one of those stupid things more stupid than the others?
GEOFF: When I led a small church in Huffman, Texas, I was the pastor, the bookkeeper, the Sunday School superintendent, the worship director, the administrative assistant, the groundskeeper, the maintenance man, the janitor and the preacher. As I look back on my time at Church on the Lake, I can’t help but wonder what I was thinking. We had some great people in the church that would have done a much better job than I did at most of these jobs, but I seldom took the time to develop them or give them the freedom to make the job their own. As I’ve talked to pastors around the country I’ve discovered that I’m not alone. Trying to do all (or most) of the work themselves is the number one stupid thing pastors and leaders do that inhibits their church from growing.
TONY: Should we read anything into the fact that my boss, Perry Noble, is the first person that you interviewed for your book on this particular topic?
GEOFF: Perry was incredibly generous to contribute to the book. What you guys are doing in at NewSpring is incredible and an inspiration to pastors in smaller (and larger) communities around the country. I was very fortunate to be able to draw on the wisdom of leaders like Perry, Craig Groeschel, Mark Batterson, my brother Greg Surratt and others to provide insight in how to overcome costly ministry mistakes. My role in writing was to illustrate stupid mistakes from my own experience and then draw on the wisdom of others on how to recover. My mom always said that everyone is good for something even if it’s to be a bad example.
Geoff’s new book, Ten Stupid Things That Keep Churches from Growing, releases May 1 but you can pre-order your copy today.