Sign up for our monthly newsletter.

Blog

10 Keys to Leading Creative People
Aug
23

10 Keys to Leading Creative People

I’ve had the opportunity to lead a number of creative people over the last 15 years both in ministry and in the marketplace. And, from time to time, I’ve been known to be a “creative” myself. Creatives are different. They deliver new ideas and approaches, but they come with their quirks. You can’t lead creatives like you lead “normal” people.

Within the church, don’t assume creative people only work in your worship arts area. They’re likely to hangout there, but it’s also very possible they’re on just about every ministry team at your church. They may not sing songs or draw pictures, but they’re still creative. And, if you don’t learn how to lead them, they’ll find someplace else to take their creativity.

Here are some reminders for leading creative people:

  1. Tell them what to do, but not how to do it. You can hold them accountable for the results, but don’t force them to embrace a certain process.
  2. If you want their input, you’ll need to ask. If you stop asking, they’ll stop contributing.
  3. If you ask, you better consider their input. If you’re not really going to use their input, it’s better not to even ask.
  4. Know that they’ll be emotionally attached to what they create. So, if you decide not to use their creation, you’ll have to process that appropriately and not abruptly.
  5. You need to give them a deadline, but it better be reasonable. Creative people need room to dream and let their ideas percolate.
  6. Don’t try to motivate them with money, but they do want your praise. They’ll react when the extrinsic rewards are taken away, but they’re really intrinsically motivated.
  7. They’ll get easily bored if they find themselves stuck in the routine. They need the freedom to take on new challenges and opportunities and hate to get stuck in maintenance mode.
  8. They deliver new ideas, but they dread the details. To bring the best out of them, you need to protect them from the bureaucratic structure and administrative tasks.
  9. They need a creative and participative environment. Creative people need the fuel that other creative people generate.
  10. You need to provide boundaries, but they need to experience freedom. Boundaries force people to get creative. That’s when the best ideas are generated. But if creative people ever feel restrained, at best they’ll start to sulk and at worst they’ll join another team.

Do you consider yourself to be a creative person? If so, think about the best leader you’ve worked for. What did they do that brought the best out in you?

Do you lead creative people? If so, think about your most creative person on the team. How do you lead them differently to get the biggest impact from their contribution?

Let’s get creative about leading creative people.

  • http://readscott.com Scott

    Such good advice for me while helping to lead a team of super-creative people in the Digerati. Thanks for this. I’ll be filtering my leadership of those guys through this list.

  • http://www.Twitter.com/marcmillan Marc Millan

    Awesome, great observations you really got inside the mind of the creative person, I could just attach this with my resume on my next ministry job. :-)

  • http://iambendavis.com Ben Davis

    Tony this is a great list. Well thought out. I really liked the point of ” If you ask for their input, then you better consider it”

    Keep it up!

  • http://www.Nikomas.com Nikomas

    My least favorite directive is:

    “Can you design a _________ for me. It won’t be that hard, right? It shouldn’t take more than 10-15 minutes.”

    I want to make something I’m proud of, not something that looks like it was made in 10 minutes.

  • http://www.ericbryant.org Eric Bryant

    Good stuff, Tony!

    Serving at Mosaic, I put down some thoughts on the subject as well at http://ericbryant.org/2006/12/20/managing-the-creative-beast/. Here a couple of thoughts to add to yours:

    As leaders we aren’t supposed to be the most creative people within our organization. We are to be the equippers of others way more talented than we are (Eph. 4:11-13).

    At Mosaic, our volunteer staff process creates the opportunities for spiritual mentoring and character development essential to avoiding the “talent trap.” Too often, as leaders we slip into valuing talent over character. In the end this hurts our community and the person we have recruited prematurely.

    The post includes a video of what not to do as well. :)

    Thanks for sharing your insights with us!

  • http://stephenparris.com stephen parris

    Dead on. Coming out of being in a creative role at West Ridge to leading the creative process at River Church, these thoughts couldn’t come at a better time. Great insight into my own weirdness and great guidelines for leading my team.

  • http://andywhorehall.com Andy Whorehall

    After 12 years of doing this, # 6 in this list is wrong- working in a disrespectful field in a poor city, Rockford, IL, for so long leads to this, : #1 should be, “pay creative people what they’re worth rather than expecting them to do favors for free on the hour, after hours, or just on their own time, because time is money, and plumbers don’t fix broken toilets for free either so why should creative people?” I’ve got recyclable garbage in a blue bin in the alley worth more than my degree or experience because I live and work in Rockford, IL. This list is wrong cause work makes money and money pays bills. Rrrar said the grizzly bear before he ate the humans who invaded his home only to be called a killer. Balllllloooon goes ‘pop.’

  • http://www.neal-prince.com Sandy Gibbes

    T-Mo,

    Having worked directly with/for you, I can say that this is spot on. Every single one of them. Looking forward to swinging some sticks….whenever you stop going Mach 5.

    Sandy

  • http://marketingministries.com Tina B

    Great advice. I’m a project manager at a Christian interactive agency working with creatives on a daily basis. This list is 100% accurate. Thanks, Tony!

  • http://heartstruenature.blogspot.com Angie DiNardi

    You just put into words what a creative person like myself feels. Sometimes it hard to put into words the process that I go through to create. Deadlines are good, but pressure to create ruins the creative process. “Create! Ready… GO!” just doesn’t work like that. But, when I put on my Leader hat, I think I want the security of knowing that my artists are gonna be there when I need them. It’s a fine line, a balancing act almost. Thanks for this post.

  • JANKE8

    I AGREE WITH OLE’ ANDY WHOREHALL..THERE!!! CREATIVE PEOPLE ARE “THAT” WAY BECAUSE THEY ARE DESIGNED “THAT WAY”…OR THEY HAVE BEEN FORCED TO GET “THAT WAY”. CREATIVITY IS A GIFT AND DESERVES THE ATTENTION IT DESERVES. I AM ONE OF THEM!!…I HAVE KNOWN WHAT IT IS LIKE TO BE REWARDED IN OVER THE TOP FUNDS FOR MY IDEAS AND WORK…BUT I HAVE GIVEN IT AWAY MORE TIMES THAN NOT… BECAUSE I SEE THE NEED FOR IT IN AN AREA THAT I KNOW WON’T BE WILLING TO PAY FOR IT!!! HOWEVER, DON’T REGARD IT AS CHEAP, OR FREE….NO MORE THAN SOMEONE WHO HAS A PHD…AND CAN’T BLOW UP A BALLOON!! WE ALL HAVE SPECIAL GIFTS AND SHOULD BE RECOMPENSED FOR THEM!!!

  • http://brilicreations.wordpress.com/ Brian

    I agree with most, except for # 8…Being one that lives on trying to be “creative,”
    I think that we are actually worried more about details than always the actual idea…maybe this is just me, not sure but I know that all the little things and intricate pieces of the idea start coming together and then a lot of times we forget the practicality and realistic pieces of the task…especially if the creative person is software based (such as editing or photo/video stuff,) because we immediately scan through in our minds what we can and can’t do and how it will pan out in the project based on the “technology” stand point… but other than that, I think alot of this makes sense!

  • http://blog.penelopetrunk.com Penelope Trunk

    I think it is arrogant to think there are creative people and non-creative people.

    Each time I write a blog post, or a story, or even a business plan, I feel like it is almost a miracle. That we can create something from nothing is part us and part magic — a gift. But we each have it.

    Some of us are lucky enough to have lives that make space for more creativity. Some are not so fortunate. I can tell you that I really struggled to do anything creative when I had young kids and no money and worried about rent and food all the time. And now, when I have my own company, and seven people who work hard to execute on the company vision, I feel huge ability to be creative.

    But I don’t think I am more creative than anyone or less creative. I think some days I am blessed with the ability to sit down and write three great blog posts in a row. And I always feel thankful.

    The act of searching for our best spot to create something from nothing is one of the only sure things in life that we have. I mean, there are no guarantees in life. Only that we get to create our own life. Our choices we make every day are creative. The more times I can get myself to create something from nothing, the more times I feel touched by something miraculous. Some people know this feeling from blog posts, some know it from giving birth. We create something from nothing so often. I try hard, each time, to give thanks.

    Penelope

  • http://tonymorganlive.com tony morgan

    nice. i feel like i’ve arrived when penelope trunk calls me out as being “arrogant” on my own blog. :-)

    thanks for sharing your thoughts, penelope. it makes for a better conversation when we have someone representing the voice of Gen Y who is outside my normal church circles joining the dialogue.

    btw… i still believe some us are more creative than others, but i also agree that God designed us all to be creative. that’s in our nature.

    tony

  • http://blog.penelopetrunk.com Penelope Trunk

    Oh. Wait. I can’t shut up about creativity.
    A good leader is someone who makes everyone feel like he or she is creative in their work. Because creative work is the most fulfilling work, and we are each capable of that kind of work. And here’s the link to the research:

    http://www.utexas.edu/news/2007/12/17/sociology_creative/

  • http://blog.penelopetrunk.com Penelope Trunk

    Yeah. I wanted to say that about God. But I’m not a church blogger, so I get nervous with the God word. Reading your blog makes me more brave about thinking about God and work, though. So thanks for that.

    Penelope

  • http://tonymorganlive.com tony morgan

    and thanks for sharing that link!

    tony

  • http://www.jasonyounglive.com Jason Young

    I like your post and the comments were great. There is a book I picked up today called Clever: Leading Your Smartest, Most Creative People by Rob Goffee and Gareth Jones. I thought I would mention the title. Perhaps you have heard of it, but wanted to toss it out to your readers.

  • http://sethgodin.typepad.com Seth Godin

    Penelope is right (she often is). Everyone is creative. To deny that is crazy talk.

    Most people spend most of their time hiding their creativity or being afraid of it. So, leaders deal with that, early and often.

  • http://philcooke.com Phil Cooke

    I agree with Eric. The church and ministry world is filled with insecure leaders who desperately want to be the smartest guy in the room. Secure leaders aren’t afraid to hire people smarter than themselves. After all, when the water rises, it raises all boats. Be a leader who provides the vision, resources your team, and then gets out of the way…

  • Pingback: Serving and Leading Creative People | Eric Bryant // Innovator, Speaker, Author, and Navigator at Mosaic in LA

  • http://www.jordanrippy.com Jordan

    These are great…

  • Pingback: Links Thursday | Andy Barlow Blog

  • http://www.sublimebcm.com/templates/index.html lloren

    Hi Tony,

    This is exactly it. I wish our leaders knows this before their hire stupid managers who doesn’t have the foggiest idea about what a “creative” is and how creative people work and gel as a team.

    To Brian, Creative people are never worried – just challenged and excited coz’ we are free spirits. Technical guys are the ones who are always worried.

  • Zack

    Great stuff man. Found myself wishing some of the people over me understood some of these, and also had to examine if I did this with people I lead (Ouch). Hard to remember that just as much as you want the freedom to be creative, you have to give that freedom to those in your team.

  • Pingback: Most Popular Posts of August 09 | TonyMorganLive.com

  • http://www.leadHership.net LeadHership

    Hope its not too late for me to weigh in. First, love the post. Do more on creativity! Second, in regards to #4, I agree that it’s better to ‘can it’ appropriately rather than abruptly. But in our creative culture, we’ve had to sometimes (unapologetically) be abrupt. An extreme example was 9/11. We didn’t have time to slowly ‘can’ the creative moments our team had put together. We abruptly did. And thankfully had a creative culture already in place where its understood that sometimes our work will be abruptly changed.

  • Pingback: #6 in 09: 10 Keys to Leading Creative People | TonyMorganLive.com

  • http://www.melsquietthoughts.com Mel

    …and sometimes creative people get fired. At least that’s what happened to my husband. I wonder how often that really does happen? It never seemed like his leader understood him. Everything was a struggle between them and his leader was always trying to keep him in a box. He’s working back in a secular job where his creativity is very much valued. It was a painful experience for our entire family, but we learn from every moment in life. It’s truly sad that his “boss” never really understood him. Maybe creative people that do their “creating” for a living should stay away from jobs in ministry? Or maybe they should interview the leaders that “think” they want creative people on their team!!!

  • john d

    “Do you consider yourself to be a creative person? If so, think about the best leader you’ve worked for.”
    Reminds me of a time long, long ago…

On Twitter

faithHighway
  • Church Management Software by Church Community Builder
  • Elexio
  • tonymorganlive.com