readerIn conversations with several people in recent weeks, I’ve realized it’s been some time since I did a post on Google Reader. If you’re not using Google Reader, you need to try it out. Don’t worry…it’s FREE.

If you’re not using it, you’re wasting a lot of time. You’re likely either cluttering your email inbox with lots of unnecessary enewsletter subscriptions or your surfing from site to site and blog to blog to try to keep up. There’s a better way.

Here’s what Google Reader offers:

  • It constantly checks news sites and your favorite blogs for new content.
  • It brings all the content to one place.
  • It recommends new content based on your reading habits.
  • It creates an “easy button” for you to share content with friends.
  • It goes with you everywhere, so you can read content on any computer or your phone.

rssiconOnce you sign up for Google Reader, your next step is to begin subscribing to content. Ever wondered what that icon with the white radio wave-like symbol was all about? That’s an indication that the site you are visiting has an RSS (Really Simple Syndication) feed available. If you have signed up to use Google Reader, you can just click on that button anywhere on the Web and you’ll have the opportunity to subscribe to the content. It’s simple…really simple.

Now, are you ready to give it a test-drive? Here are the two easy steps to get started.

1. Register for a Google Reader account.

2. Come back to my site and click the “RSS” link.

That’s it. Now you know why they call it “really simple syndication.” Here’s the best part, you can also subscribe to other websites using your same Google Reader account.

Hope you enjoy the new, free tool. Let me know what you think.

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