I recently revisited The Starbucks Experience by Joseph Michelli. Here are some key thoughts that jumped out to me this time through. Needless to say, I think several of these merit consideration in our ministry leadership roles.
- “People want to do the right thing, they want to create and offer quality things, they want to do good in the world, and if you give them the opportunity and the resources to do so, they will shine.”
- “Starbucks consistently spends more on training than it does on advertising.”
- “I have worked in horrible places, and it’s hard to do a good job when you hate the company.”
- “What are you doing to encourage the discovery of the unique needs of those whom you and your colleagues serve?”
- “Rather than waiting for cues from the home office, everyone at Starbucks is charged with searching for new and better ideas for meeting and exceeding customer needs.”
- “Leadership has created the expectation that partners are to be involved in improving Starbucks and has gone the extra step of creating a culture in which partners expect to be heard when they offer ideas.”
- “While great leaders spend most of their time looking at big-picture, strategic opportunities, they cannot overlook the systems and training necessary to ensure the quality of every aspect of the company’s products, services, and processes.”
- “When the economy turns bad or business hits a rough patch, training and education budgets suffer. This short-term financial fix often compromises the long-term health of the company.”
- “Starbucks leadership understands that playful and positive work environments produce vital and engaged staff members.”
- “Every company’s brand, is nothing more than the sum total of the individual actions its people take.”
- “Consumers want the predictable and consistent, with an occasional positive twist or added value thrown in.”
- “Many companies focus too much on the basic ingredients and not enough on adding that extra something that differentiates them from their competition and builds brand loyalty.”
- “With consistency comes customer trust. Consumers gain stability when they know that they can depend on having a reliable experience.”
- “If, at the end of each day, you and your colleagues have invested the extra energy to delight others rather than simply satisfy them, you will ultimately be rewarded with extraordinary results.”
- “Because of the amazing diversity found within this country, some communities may have unique requirements that are quite different from those of neighborhoods only a few miles away.”
- “We are often too close to our own ideas to objectively evaluate their viability.”
If you’re interested in picking up the book so you can read more insights from Starbucks, here’s my Amazon link for The Starbucks Experience.
Your turn. What of these ideas is the biggest challenge facing the Church?












Thanks for the post Tony, I’ve been reading this book as well. As a leader of the First Impressions team at my church, I think it’s important to consider the environment we create for first time guests and regular attenders.
Ultimately, we are not only the First Impression of our churches, but also of Jesus. If we are rude, short, absent, or even curt it translates to the over all message we send.
The preaching and worship can be great, if the people serving blow it we loose credibility and so does the message.
The Starbucks Experience gives some great ways to “Create grace experiences” as we call it.
I’ve used Michelli’s work, plus Starbucks training materials, in presentations on Guest Services in the Church at the NACBA annual meeting and both WFX Long Beach and Charlotte this year. They’ve really hit home with the groups, and I think there are plenty of lessons to be learned by the church. It’s hard to pick a favorite challenge to the church, but I think it has to be investing the extra energy to deliver someting extraordinary that sets us apart, and makes people say “Wow! I didn’t expect that (from a church).”
Starbucks has been able to achieve a great deal, but it’s had the advantage that folks are willing to pay them more than $40 per gallon for something that costs them about 40 cents per gallon to provide.
As their margins erode, we will really see what they are made of.
So too the church.
Thank you for taking the time to read and review my book The Starbucks Experience. Thank you also to those who have left comments in response to this blog. I am in your debt.
Joseph Michelli, author of The Starbucks Experience
[...] Michelli, the author The Starbucks Experience. Last month, I finished Joseph’s book and posted highlights from my reading. As a result of that post, I had the opportunity to connect with Joseph and talk [...]
[...] Michelli, the author The Starbucks Experience. Last month, I finished Joseph’s book and posted highlights from my reading. As a result of that post, I had the opportunity to connect with Joseph and talk [...]
[...] Michelli, the author The Starbucks Experience. Last month, I finished Joseph’s book and posted highlights from my reading. As a result of that post, I had the opportunity to connect with Joseph and talk [...]
Great post – I also blogged about The Starbucks Experience on my site: http://bit.ly/7qB7Z7