Comments on: The LOUDER Trap!!!!

By: Most Popular Posts of December 09 | TonyMorganLive.com

Most Popular Posts of December 09 | TonyMorganLive.com — Sun, 03 Jan 2010 14:52:13 +0000

[...] The LOUDER Trap!!!! [...]

By: JB

JB — Tue, 08 Dec 2009 18:58:06 +0000

Lots of really good principles in there. Especially for the annoyingly loud TV commercials and guys who mix albums so that there are no dynamics, it’s just volume at 10 from the start to the end of the song. How boring.

By: joey

joey — Tue, 08 Dec 2009 18:46:04 +0000

Thanks for the wisdom!

I guess this goes along the lines of going for base hits instead of having to hit the homerun every weekend.

By: Aaron Marcelli

Aaron Marcelli — Tue, 08 Dec 2009 14:35:35 +0000

Wow Tony! This is your best post ever! You should promote it on all the sites you can and we should all link it in our blogs. And then do the same with all your following posts…..oh wait. ha
I learned this from Andy Stanley too. He says they only really emphasize one or two series a year.
Good stuff!

By: Jason Petermann

Jason Petermann — Tue, 08 Dec 2009 14:04:47 +0000

Great thoughts Tony! I appreciate them very much.

By: Joseph Sangl

Joseph Sangl — Tue, 08 Dec 2009 13:18:13 +0000

yes. Yes. YES. YES! YESSSS!!!!!!

Excellent post, Tony. I would love to read your thoughts on a decision-making process to determine which series/event/effort should receive the “loud” focus!

By: Mariyn M.

Mariyn M. — Tue, 08 Dec 2009 05:51:15 +0000

These are some excellent points Tony. Just a thought:

I also am one to “notice” tones, especially those high pitched “others oriented” ones.

However, I have saw a few times whereas folks just happen to get “louder” for a brief time here and there. Seems that — although, everything looked just like another case for just another ordinary day with some high pitched shouts intertwined — they really were [simply] choosing to enjoy the ordinary stuff of eventful norms. And turned out they weren’t promoting anything after all … When that happens [time to time] it sure reminds me that I should be mindful of judging anything by its “appearance” alone.

Nevertheless, your post does “positively” serve as a good reminder to be “conscious” of what volume level one actually “intends” turning up their speakers to, before the tweeters burst. Thank you. :)

By: Tiffany Sellers

Tiffany Sellers — Tue, 08 Dec 2009 05:39:01 +0000

Great post. My dad puts it this way–You can’t sustain hype. If this series will be the best your church has ever ever heard, then the next one will have to be even better. Some pianissimo goes a long way :)

By: Clayton Bell

Clayton Bell — Tue, 08 Dec 2009 04:18:28 +0000

Fantastic thoughts. Thank you for them.

By: Joshua Skogerboe

Joshua Skogerboe — Tue, 08 Dec 2009 04:08:28 +0000

This is great. We have noticed this phenomenon at our church with “announcements.” We contend that not only is loud no longer loud after awhile, but too much promotion and hype of too many focal points makes everything blend together. One big loud blur. We try to stick to a 2 minutes ONLY rule for all of our announcements Sunday mornings. Makes us priorotize.

The challenge is communicating to each group with something to promote why less is actually more. So far, so good, on that count.

This same principle is what drives me crazy about the “self esteem” culture our kids have to grow up in – where no one keeps score for the kids playing soccer, and everyone gets a medal for “participation” on track and field day. Reminds me of the Incredibles nemesis Syndrome announcing, “..because when EVERYBODY’s special, NO ONE is!”

:-) Thanks Tony. Great post.