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What if Target Operated Like a Church?
Dec
15

What if Target Operated Like a Church?

target‘Tis the season to shop for Christmas gifts, so I recently made a trip to Target. I love Target because I don’t have to spend a lot of money, and I avoid going to Wal-Mart.

After spending a little bit of time in the store, it struck me how different Target is from most churches I’ve visited in the past. That led me to wondering how Target would be different if it operated like the typical church. So, with that in mind, here’s my initial list:

What if Target Operated Like a Church?

  • Instead of having men’s and women’s clothing departments, they would be called clever names like Impact and Embrace that are completely meaningless to new shoppers.
  • Each department in the store would have its own logo to go with their clever name. And, of course, all those logos would be different than the logo on the front of the store.
  • The workers in each department would all have their own t-shirts and flyers to promote what’s available in their departments. The youth clothing department would, of course, have the best flyers.
  • The store manager and his wife would be pictured on the front page of the website.
  • You wouldn’t actually be able to buy anything from the website, but each department would have its own page explaining why they are such a great department and the the information would be several months out-of-date.
  • If you are in the shoe department and have a question about flashlights, the shoe department employee has no idea how to help you because it doesn’t have anything to do with shoes.
  • Shoppers would be able to start their own departments so that they can buy the items that they want to buy. Don’t worry…that means there will certainly be a clothing department for singles.
  • Shoppers would also be able to appoint their own store manager and then serve on committees and boards to tell the store manager what to do.
  • The store would only be open one day a week between 9:00 a.m. and noon and on the first Wednesday evening of every month.

Hope this makes you laugh. (Emily and I did.) And, maybe it also challenges some preconceived notions. After all, churches are sort of notorious for worshiping methods and traditions whether or not they actually produce results.

What would you add to the list?

  • http://www.geoffreyjanes.com Geoffrey Janes

    Customers would complain that they had never had coffee with the store manager.

  • http://davidjtooley.wordpress.com/ David J. Tooley

    Shoppers would stop shopping there if the store manager didn’t come to visit them in the hospital, and no, a department managers’ visit doesn’t count.

  • http://scottjallen.blogspot.com Scott Allen

    Oh. My. Word… funniest thing I’ve read in a while! Thanks, Tony!!!

  • http://kyletmcdaniel.wordpress.com Kyle McDaniel

    They would only be able to get two guys to unpack the merchandise trailer at 7am. And if the coffee in the breakroom wasn’t made in time for the other workers, they would grumble about it. (we are a portable church)

  • http://www.winatlife.org Jason Martin

    Shoppers would grow angry if someone new took their place in line.

    Shoppers would complain that the 1970′s style short-shorts were no longer available and talk about how they’ve always been wearing shorts of that style.

    Shoppers would complain that all Target wants is your money.

    The managers would just copy everything Wal-Mart, Cost-co or K-Mart did.

    The department managers would complain that they can never get anyone to shop in their department. Their defeated look would scare people away.

    The bulletin board by the bathroom would look like the recycle pile.

  • Kim

    Target would make periodic announcements over the loudspeaker, asking new shoppers to raise their hands so regular shoppers could welcome them to the store with a round of applause and a free coffee coupon.

  • http://www.mariohood.com Mario Hood

    Love this Tony… when you actually look at the way a typical church operates in this way it makes me laugh and on the flip side feel bad at the same time. We would never expect crappy service at a Target, but when it comes to church we let it fly all the time.

    Thanks for the humorous eye opener, and I hope G.A. is treating you good, even thou Anderson is my home town :-)

  • Bob

    Special sales would be planned to only run at hours when prime customers would expect to be elsewhere. For instance, sports equipment sales would run on the night of the big game, and hunting supplies would be on special starting at 5am on the first day of deer season.

  • http://www.volunteercentered.com James Higginbotham

    Shoppers would eventually become employees, where they would work long hours for little pay. They slowly become out of touch with what it is like to be a shopper. Eventually, they forget how to shop completely, get mad that the new shoppers don’t know how to shop like they used to shop years ago, and leave their job.

  • sgillesp

    A shopper who decided not to shop there anymore would tell six people six DIFFERENT reasons for being offended – but when surveyed by the store manager, would say that everything is just fine!

  • http://www.twitter.com/danieldecker Daniel Decker

    This is the best thing I’ve read all day! :) Funny yet laced with truth.

  • http://www.godvertiser.com Kenny

    LOL. So true. So sad.

    Reminded me of the Starbucks-Church video I posted awhile back: http://godvertiser.com/2009/07/22/what-if-starbucks-operated-like-a-church/

    Here’s fodder for a follow-up post. What about the reverse? What if the church took some lessons from Target? What would your church look like then? Things like having live people right by the front door to handle questions, problems, etc (customer service is always immediately to the right of the front door at Target!); New visitors would never feel lost (everything would be clearly labeled with maps and help phones every few feet in every aisle); etc.

  • http://www.ebroussard.com/ eddie broussard

    The self checkout line would be a threat to both employees and customers…

  • target

    so, what are u saying?

  • Patrick Sievert

    Target would install a policy that says in order to shop for clothes at Target, you must already be wearing clothes you bought at Target.

  • Paula

    So as a former Target manager and now Church staffer, I can honestly say that the church could take a few lessons. The biggest being “branding”. Target is consistent across the board. They manage their “brand” or “culture”. Their mission is consistent and unchanging regardless of what the other stores are doing. Clean stores, wide aisles, giving guests what they want at the best prices. They work to protect this “brand” (vision). Its simple and ingrained in everything they do. If it doesn’t fit this equation, they don’t do it. As a church, be who God called YOU to be and let that calling/vision run through every fabric of your ministry. If it doesn’t fit, don’t force it. Keep it simple. People are looking for consistency. The Gospel is simple remember?

  • http://nathanjeter.com nathan jeter

    The greeters would be busy talking amongst themselves, sipping coffee and munching on snacks, oblivious to the shoppers coming in looking for the IMPACT & EMBRACE departments.

  • http://bilingualbibleblog.blogspot.com Brian

    Paula,

    Your advice sounds a lot like what I read in “Simple Church” by Geiger and Rainer.

  • Brandon

    It would be interesting to see if Target could get 99% of employees to not only work for free, but also contribute their own money simply because they believe in the company. While they may loose some control over the employees, the profit margin might go through the roof.

  • wayne

    Should the singles department be called ‘hunting’?

  • Jonathan

    If an employee overheard a shopper critiquing the manager’s actions, words or vision the shopper would be escorted out by security and asked to shop elsewhere.

    All Target symbols would be removed from the building because potential shoppers from the Wal-Mart loyal may be offended or turned off by what a bull’s eye has been know to stand for.

  • carl

    Target would produce its own merchandise/store music/etc using only its employees. It would then expect everyone to say what a great job, product, offering and expect standing ovations regardless of the actual quality. Its done by Target and its good enough for Target!

  • http://cindygraves.wordpress.com/ Cindy

    Ooooo! This sounds like something one would read @SCL. @prodigaljon missed a great opportunity.

    You did good with the satire, though. Love it!!! The ATL is already rubbing off on you! :-)

  • http://www.mattbays.blogspot.com Matt

    The crabby crabby lady in the Juniors Dept. would have complete job security for as long as she had crabby air in her crabby lungs and crabby blood pumping through her crabby heart.

    Cool employess would ONLY use Mac Laptops and would have faux hawks and wear white belts.

  • Steve O’Dell

    I get it and yeah you make some good points but…
    Target is a store and I go to Target as a consumer. I realize many people come to church with a consumer mentality. The question question i have is this: are we really okay with that?

  • http://www.troyhamby.com Troy Hamby

    a new Target would open about 1/2 mile away

  • http://www.terracecrawford.com Terrace Crawford

    Funny stuff. I forwarded to our entire staff.

    –Terrace Crawford
    http://www.terracecrawford.com
    http://www.twitter.com/terracecrawford

  • Evan

    Dont forget the band, it would have a band to get people in the shopping mood.

  • peter

    this is hilarious on many levels, despite the obvious comedic value, our STORE MANAGERS wife sent this link out to every department manager and their wives, but not to the store manager. second reason it’s so funny is that our store functions more like a super center.

  • http://www.nickblevins.com Nick Blevins

    This is hilarious. Your reference to IMPACT & EMBRACE are obviously shots at the “House of Brands” marketing strategy. I think the single brand throughout is great for a store but isn’t compelling for a church. I mean, I hate shopping so there is very little compelling about any store like Target, but “Men’s Section” doesn’t make me think it could be cool. You can have a house of brands strategy AND label them well for newcomers. Those 2 aren’t mutually exclusive.

    This blog post from North Point touched on that marketing strategy debate:
    http://insidenorthpoint.org/media/2009/05/21/house-of-brands-vs-branding-house/

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  • http://www.u-open.blogspot.com M. H. Dennis

    I think that Churches can learn a lot of lessons from Target, Wal-mart, or any other successful business. For example for 5 years, I worked for a spray-on bedliner company as a Regional Business Consultant. One of my primary responsibilities was to teach business owners how to market their bedliners. You can believe it or not; however, GOD TAUGHT ME A REALLY SUCCESSFUL STRATEGY OF REACHING PEOPLE MAYBE EVEN FOR JESUS THROUGH THIS EXPERIENCE.

    Because the bulk of bedliners sells occur during the first 30 days, I learned to advertise to prospects BEFORE they actually purchase a truck because a lot of dealerships put the bedliners into the deal. In other words, I taught to advertise to prospects, who may not actually have a truck at the time of the spot. When the need arose, they remembered my spot at the dealership and insist for my product. The key to reaching a prospect is to reach that SAME prospect day after day, week after week, month after month, and year after year, so that WHEN they finally have the need they’ll remember you.

    I don’t know of a Church that using the strategy that I learned in the bedliner business. It would seem to me that if WESTRIDGE or any XYZ church would advertise during weekday drive time radio they could ultimately reach a lot of people. Something simple like… “ Westridge.com…Here for hurting people.” Say that same message every day at the same time in creative ways for at least 6 months, but better for 12 months. A 6 month or 12 month contract will further reduce your rates. The prospect may go for weeks, months, or years; however, when they become a hurting person they’ll ultimately remember, Westridge cares and seek you out.

    I like radio because it doesn’t have 100 channels like TV, and a lot of people have to drive alone. They are there alone for you to plant your seed.

    I live in another state than Georgia; however, I actually ran a market radio campaign several years ago in Atlanta with 10 different business owners. I created a joint web site and was able to divide the cost 10 ways. When I first began approaching the radio stations, I found one that first quoted me over $900 and ultimately I got it down to under $300. Then, I divided it 10 ways which wasn’t bad. A daily $900 radio ad became $30 for each owner. You could partner with other churches around Metro Atlanta the way that I did to create a web site for participates.

    Normally, the radio station will produce the spot for free, and will help you write your spot. Writing a 30 second radio spot is really pretty easy. Focus on your message and minimize the time that you’re giving out addresses, directions, and stuff. Focus on WHY they need to hear what you have to day. After you’ve signed your deal, THEN ask for free spots to get your ads going. Stations give a lot of spots away for those who sign an extended contact. However, don’t expect ANY response for at least 6 months. After 6 month, it should begin bearing fruit.

    If my memory serves me correct, WGST talk radio covers Westridge’s radius relatively inexpensively, and you should be able to do it alone on them. (It doesn’t reach all of Atlanta very well). Just go into the morning or evening week day drive time from 7 AM – 8 AM or 5 PM to 6 PM. However, DON’T advertise after dusk on A.M. radio because when they turn back their signal you won’t reach anyone. Ask for a coverage map and a TAPSCAN with your target prospects for the time periods. Ask for a current TAPSCAN and one for the months of the previous years.

    Well that’s my 2 cents. Do your homework before advertising. Pray and get a green light from the Lord. One of Westridge’s members gave me a free CD of your music a couple of years back. GREAT marketing idea. Thanks for the CD.

  • http://danielhahn.me/blog Daniel Hahn

    Right on Tony! Churches have become a compartmentalized show. What happened to the church being a destination, a community center where all can come and fight redemption and acceptance?

  • Grace

    If the flyers were nor the shopper’s favorite color they would switch departments.

  • http://www.michaelsnotes.com Michael H Smith

    Great post and so true.
    When will we learn to kick it simple and communicate with real words, not made up church words.

  • http://www.stevefogg.typepad.com Steve Fogg

    1) Everyone who shopped there would expect the store manager to personally great them at the door.

    2) Only the store manager can fix my problem/issue.

    3) Other Target stores are the competition.

    4)Every department would want it’s own website because other departments can’t possibly understand what their customers are REALLY thinking or need.

    5) If product was faulty a team of strangers you’ve never met would gather around you, lay hands on you and close their eyes…

    6) Clothes for adults would be called “Adult clothes” which would attract all the wrong kinda people.

    7) They would still be in it for a Fat Prophet.

    ahh I better stop now.

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  • http://www.charlesstone.net charles stone

    catchy title to an insightful article-loved your say on departments having ‘cool names’-aren’t we guilty :)

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  • http://www.traccsw.org Charlotte

    Funny and some points can be taken well by the church – but what if we carry it too far?? What if the church would not provide any mnistry if we didn’t have the money to pay? And would we like it if each ministry had it’s own price – depending on what we thought the value would be? Would someone visit the church – based on a sale flyer alone? Would they visit again if the only thing thie church wanted to do was sell them ministry. I’ve not ever had an employee, manager, or even a shopper at Target visit with me personally – with my needs in mind, only what they had to sell. Would a Target church put together a basket of food from their stock and deliver across town to those who could not afford to shop at our Target church? Does the Target church offer anything with out price – namely – peace, grace, love, justice…..

  • http://chrisqueen.wordpress.com Chris Queen

    Shoppers would complain (anonymously, of course) that the demo TVs in the electronics department were too loud or didn’t play enough old videos.

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  • http://www.twitter.com/marcmillan Marc Millan

    Fantastic post and insightful.

    There are no parking teams for Target what’s up with that? We need that?
    IF the music in the store is too loud can they actually get the volume turned down?

    People actually go to target FOR a reason and get something then leave with something tangible is successful, hopefully most of our Sunday attendees can claim the same.

  • http://kassota.wordpress tam

    customers would complain to, and blame, the manager for their own poor purchase choices.

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  • http://www.leebezotte.com Lee Bezotte

    When sales are down, the Target manager and his staff would sit around and accuse the shoppers of being non-committal.

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  • Dave V.

    Target would be all but closed during the summer. Employees and customers “need” to go on vacation you know…

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