Unpacking the Starbucks Experience
I recently had the distinct privilege of interviewing Joseph Michelli, the author The Starbucks Experience. Last month, I finished Joseph’s book and posted highlights from my reading. As a result of that post, I had the opportunity to connect with Joseph and talk about some of the specifics of his book. Here’s the audio recording of our conversation:
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If you haven’t already, you may want to order a copy of The Starbucks Experience using my Amazon link.
Interestingly enough, I found out in our conversation that Joseph’s wife is in ministry. It was fun to hear his take on how some of the principles in The Starbucks Experience applied to churches.
What are your thoughts? Do you agree that churches have a thing or two to learn from Starbucks?




















Awesome post. Thanks so much, Tony!
As one formerly employed by Target I can tell you that I brought much of my “brand” training with me when I left and transferred some of it to our Sunday morning environment.
I think that if the church is truly seeking to engage culture that we must learn a few things from the organizations that are getting it right with people.
Red carpets don’t really bring them in anymore.
Thanks for taking the time to interview me. May HIS peace and joy be with you this season!
Awesome interview! Loved the vision vs hallucination. Sharing the interview with all of our teams responsible for the experience! Gonna read the book!