Comments on: #3 in 09: The New Traditional Church – Web Strategy http://tonymorganlive.com/2009/12/31/3-in-09-the-new-traditional-church-web-strategy/ Trying to be strategic. Fri, 25 May 2012 12:22:25 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: Gordon Marcy http://tonymorganlive.com/2009/12/31/3-in-09-the-new-traditional-church-web-strategy/#comment-48063 Gordon Marcy Thu, 31 Dec 2009 15:20:51 +0000 http://tonymorganlive.com/?p=4962#comment-48063 "Churches still view the web as primarily an advertising mechanism. No interaction with the audience." We can't really fault the church too much for this mindset. The web is media. Media is for advertising. That's how it's been for more than 50 years. Only, no longer are churches relying solely on radio, TV or print for this. It was natural then for churches to first view the web as just a more efficient way to market themselves. Innovating churches, that are building powerful interactive platforms, i.e. Church Online and Internet Campus, are changing that. Digital Missions still has a long ways to go, but I'm encouraged. LifeChurch.tv, North Point Online and others are showing what is possible. One great need is for "education." From what I've heard, you're one of the best teachers out there addressing these issues. May your tribe increase. “Churches still view the web as primarily an advertising mechanism. No interaction with the audience.”

We can’t really fault the church too much for this mindset. The web is media. Media is for advertising. That’s how it’s been for more than 50 years. Only, no longer are churches relying solely on radio, TV or print for this.

It was natural then for churches to first view the web as just a more efficient way to market themselves.

Innovating churches, that are building powerful interactive platforms, i.e. Church Online and Internet Campus, are changing that. Digital Missions still has a long ways to go, but I’m encouraged. LifeChurch.tv, North Point Online and others are showing what is possible.

One great need is for “education.” From what I’ve heard, you’re one of the best teachers out there addressing these issues.

May your tribe increase.

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