Blog Readership Survey Results

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Several weeks ago, I invited you to participate in the my blog readership survey. 392 people responded. Based on the responses, here’s what I know about you:

  • You’re a dude. 84% of the readers are male. That explains all the grunting and belching associated with my site.
  • You’re younger than me. 42% of the readers are ages 25 to 34. My peers, ages 35 to 44, came in second place at 26%.
  • You live in the U.S. Only 7% of the readers live outside the U.S. And, you likely live in one of these top five states: Georgia, South Carolina, Texas, North Carolina or Florida.
  • You make a decent salary. Almost half of you make between $50,000 and $100,000 per year. Nearly 15% of you make more than that.
  • You attend a church. Only 3% of you are unchurched. Which makes sense, since my writing focuses on church leaders.
  • You don’t attend a megachurch. 42% of the audience attends a church with an average attendance of 500 people or less. Only 27% of you attend a “megachurch” with more than 2,000 people in attendance.
  • You either attend a non-denominational or Baptist church. Those two categories make up more than two-thirds of the readers.
  • You are on paid staff at a church. In fact, almost 60% of you get paid to be in ministry. If you are on staff, you’re likely in one of these top four roles: Senior/Lead Pastor, Student Ministry, Executive/Campus/Associate Pastor and Worship/Media/Tech Arts.
  • You are smart. At least you are smart enough to be educated. 39% of you have a bachelor’s degree and 35% of you have a graduate degree of some sort.
  • You like to read about leadership and ministry strategy. Your next favorite topics are communications/marketing and social media/Web strategy.
  • You most likely found my site because someone invited you. Either you followed a link from another site or a friend specifically recommended it.

If you’re into the numbers, you can check out the full report broken down into part one and part two.

Does anything surprise you about the results given the typical writing and the conversation on this site?

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About Author

Tony is the Chief Strategic Officer and founder of The Unstuck Group. For 14 years, Tony served on the senior leadership teams at West Ridge Church (Dallas, GA), NewSpring Church (Anderson, SC) and Granger Community Church (Granger, IN). He's written several books and articles that have been featured with the Willow Creek Association, Catalyst and Pastors.com.

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