Several weeks ago, I invited you to participate in the my blog readership survey. 392 people responded. Based on the responses, here’s what I know about you:
- You’re a dude. 84% of the readers are male. That explains all the grunting and belching associated with my site.
- You’re younger than me. 42% of the readers are ages 25 to 34. My peers, ages 35 to 44, came in second place at 26%.
- You live in the U.S. Only 7% of the readers live outside the U.S. And, you likely live in one of these top five states: Georgia, South Carolina, Texas, North Carolina or Florida.
- You make a decent salary. Almost half of you make between $50,000 and $100,000 per year. Nearly 15% of you make more than that.
- You attend a church. Only 3% of you are unchurched. Which makes sense, since my writing focuses on church leaders.
- You don’t attend a megachurch. 42% of the audience attends a church with an average attendance of 500 people or less. Only 27% of you attend a “megachurch” with more than 2,000 people in attendance.
- You either attend a non-denominational or Baptist church. Those two categories make up more than two-thirds of the readers.
- You are on paid staff at a church. In fact, almost 60% of you get paid to be in ministry. If you are on staff, you’re likely in one of these top four roles: Senior/Lead Pastor, Student Ministry, Executive/Campus/Associate Pastor and Worship/Media/Tech Arts.
- You are smart. At least you are smart enough to be educated. 39% of you have a bachelor’s degree and 35% of you have a graduate degree of some sort.
- You like to read about leadership and ministry strategy. Your next favorite topics are communications/marketing and social media/Web strategy.
- You most likely found my site because someone invited you. Either you followed a link from another site or a friend specifically recommended it.
Does anything surprise you about the results given the typical writing and the conversation on this site?