Driving the Chevy Impala

I read this fascinating article last night from Forbes about how General Motors destroyed its Saturn division. Among other things, David Hanna, the author of the article, suggested:

“Saturn, a GM company that had great promise in the early 1990s, ultimately failed because senior GM leaders couldn’t see the benefits of new ways of doing things and a new kind of organizational culture.”

We’re all familiar with the demise of GM, so this is a very vivid image of what can happen when an organization becomes so stuck in its traditional approach of doing things that the world passes it by. Ultimately, when organizations stick to “the way we do it,” the safe approach of avoiding innovation and change becomes the riskiest approach.

Hanna goes on to explain:

“There were just two underlying forces behind Saturn’s demise: GM’s insistence on managing all its divisions centrally with a tight fist, and the demand by leadership at both GM and the UAW that Saturn get in line with traditional ways of doing things.”

That highlights one of the biggest challenges in leadership. Leaders have to choose between control and innovation. You can’t have both. You can define the desired outcomes. You can create the boundaries, but you can’t expect your team to be creative, innovative or artistic if you try to control every element of the execution. If you must have full control, you just need to know that you are also choosing to shut down new ideas and innovations in your organization.

Unfortunately, the Church is notorious for religiously keeping things the way they’ve always been but hoping we’ll somehow achieve different results. Avoiding new approaches. Top-down, centralized leadership. Preserving the traditional ways of doing things. Sound familiar?

It’s a great reminder that our past successes can be one of the greatest contributing factors to our future demise. GM used to have a winning formula. It worked in previous generations. It doesn’t work now.

I used to drive a powder blue Chevy Impala just like the one pictured above. Thirty years ago that was a great ride. In essence, GM still wants to make cars like it was 1979 and expect to get the same results. By sticking with that approach, they’ve gone from 45% of the market share 30 years ago to under 20% today.

It’s easy to look at churches that might still be “driving the Chevy Impala” and easily draw conclusions for why they are in decline. Before you do that, though, I think it’s good to remember that GM was once a very successful company. When you experience success, it’s tough to let go. You want to control the formula because it works. You are reticent to try new approaches. The only problem is that eventually the world around us is going to change. When that happens…

You, too, will be driving the Chevy Impala.

6 Responses to “Driving the Chevy Impala”

  1. Graham March 9, 2010 at 10:00 pm #

    Very well put Tony. Thank you for all the creative ways you have found to help illustrate your points. Good stuff!

  2. Nick Henderson March 9, 2010 at 10:42 pm #

    I highlighted that same quote when I read the article. “Saturn, a GM company that had great promise in the early 1990s, ultimately failed because senior GM leaders couldn’t see the benefits of new ways of doing things and a new kind of organizational culture.”
    This statement is so true in many organizations including the church. “Problems cannot be resolved by the same kind of thinking that caused the problems” – Alan Hircsh @ Velocity
    We have to see how our culture is changing and work with in it, but never compromising or changing the Gospel – His word will never change and works within all cultures. We are the ones that can change our thinking, our organization, and our methods, to bring the truth to a changing culture.

  3. Morgan March 10, 2010 at 11:06 am #

    Living in Kokomo IN, a GM & Chrysler city, this is a poignant example. Thanks Tony.

  4. Hal Hunter March 10, 2010 at 11:24 am #

    At the heart this kind of thinking is fear. Senior managers fear their boards, and middle managers fear their senior managers. Any failure is punished, often severely. Doing things the way they have been done in the past is safer than innovating. The thinking goes- “This has recently been successful, so this failure is external to us, and we cannot be faulted for it.”

  5. Ray March 10, 2010 at 3:35 pm #

    Interesting – What if GM was making submarines? Would you want a creative team or one that had a strict controlled regulations? Or maybe something in between?

    I think it is an oversimplification to say that GM failed for this one reason. It’s more complex than that. It is unhelpful to then apply this to the church.

    Creativity is not the savior of the church. Clear communication of the historical and orthodox truth of the story of God will keep the flame lit regardless of the “market share” the church holds.

    I think some of the real “creatives” are the people who clearly express the basics like the people over at http://www.ntm.org

  6. joey March 11, 2010 at 8:53 pm #

    Ray,

    Exactly.