Almost Isn’t Good Enough

Almost Isn’t Good Enough – the new book from Wayne Elsey, founder and CEO of Soles4Souls – reveals what is possible when one person resolves to make a measurable impact in the world after looking directly into the eyes of the suffering, hopeless and forgotten. This book doesn’t read like a typical collection of leadership thoughts, but rather like an invitation to intercede on behalf of others because the human connection changes everything. Whether it’s a simple act of kindness or the idea to start an international relief organization, everyone can do something to make a positive difference in the life of someone else. Promises, plans and good intentions are a waste of time and a fruitless exercise absent of action. We must demand more from ourselves because almost simply isn’t good enough.

This book captures the philosophy and practice of a successful corporate executive turned philanthropist and activist who founded Soles4Souls, a nonprofit organization whose captivating culture and clarity of mission has fostered unprecedented growth and impact in a very short time. “Almost Isn’t Good Enough” will allow others to see the success of Soles4Souls through the eyes of its founder and leader, Wayne Elsey.

Grounded in the language and practice that exhibits a fundamental difference between Soles4Souls and charity or nonprofit work in general, you will see that the ingredient to success is action. Wayne’s intent is to inspire others to do something (i.e. take action) to improve the world is some positive way. Whether such action be a small act of kindness to another person or creating an entire enterprise around solving world problems, change doesn’t take place until someone takes action.

Charity or traditional nonprofit work has historically perpetuated societal problems rather than solve them. In some cases, nonprofits have become so big and bloated that the focus turns to operating the organization and justifying programs and people instead of doing the work that embodies the brand the charity represents.

The story of Soles4Souls is sensational yet not impossible for someone else to replicate. While there will be a measure of inspiration provided in this book, the goal is to equip the general public to become catalysts for change.

In typical fashion, Wayne is determined to use this book to help others, that is why 100% of the proceeds will go directly towards furthering Soles4Souls mission. For every book sold, 10 pairs of shoes will be given to people in need! Wayneʼs hope is that this book will provide 200,000 shoes to kids around the world between in 2011!

Buy Two, Give One, Tell Five

• When you BUY TWO books, 20 pairs of shoes will be distributed to people in need wherever you designate.
• When you GIVE ONE, a message of hope and purpose will be given to someone you care about.
• When you TELL FIVE, you will help Soles4Souls hit their goal of giving away 200,000 pairs of shoes to people in need all over the world.

You can purchase your copy at Amazon or directly from the Soles4Souls book store.

TELL FIVE by sharing this post on your Facebook or Twitter. Use the hashtag #200kShoes. Sign up and share email updates from the book. When you do, youʼll be providing shoes to an entire village.