The following is a guest post from Ben Stroup. Ben has produced my first four eBooks and is working with me on the fifth one releasing in October.
Fifty thousand views of anything is significant. eBooks have become a popular noun used today. There are two types of eBooks. One is simply an electronic rendering of a book on the shelf. The others is a much shorter (approximately 5,000 words) piece designed to provide a concentrated infusion of new ideas into an already existing conversation to accomplish a specific, predetermined goal. In Tony’s situation, our strategy on the first four eBooks (and the next three that will complete the Leisure Suit series) was the latter rather than the former. Rather than pontificating, I want to offer some learning points others can apply to their own contexts, scenarios, and and circumstances.
1. Writing is communication. Communication at its very core begins with clearly articulating what you want to say and successfully sharing that message in a way that ensures the intended recipients heard the message exactly as you wanted them to. If we are going to be great at this, then we have to become an advocate for the people we are trying to reach. It’s the only way we can ensure what we write, say, etc. is even relevant to the conversation.
Tony fiercely protects his digital real estate which results in a high degree of trust among those who are paying attention. He often says “no” to avoid clutter and distraction. If we are going to be successful communicators, we must act on behalf of and in the best interest of those we are trying to reach.
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