#3 in 2012: Ministry to Millennials–An Example of Why Churches are Stuck

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What happens when you talk about young adults and money in the same post? It makes for lots of traffic. Just about every church I work with in my consulting role is interested in getting strategic about reaching young families. Maybe that’s why this article grabbed your attention. It became the #3 most popular post in 2012.

MINISTRY TO MILLENNIALS: AN EXAMPLE OF WHY CHURCHES ARE STUCK

The Millennial Impact projectSaw this report earlier this week from The Millennial Impact project. It identifies several trends with Millennials that should raise concerns and more conversation among church leaders. Here are some specific examples:

  • About twice as many people are willing to volunteer if a peer invites them, but the church is still relying on events (like Sunday services) to encourage serving. In fact, 81 percent of Millennials prefer to be invited by a friend while only 43 percent would prefer to be invited through an event. Instead of encouraging people to tap the shoulders of their friends, we’re still relying on platform announcements and bulletin ads to fill volunteer roles.
  • Far more Millennials prefer to give online, but in the church we primarily focus on giving in-person. Less than half of Millennials prefer to give in-person while 70 percent prefer online. Do you have an intentional, ongoing strategy to encourage online giving? If not, you’re probably not engaging adults ages 20 to 35.
  • The number one reason Millennials have never given to a non-profit using their smartphones is because they’ve never been asked. Most churches, of course, have never even considered asking for donations using smartphones. We’re still discouraging people from using their phones in services, rather than acknowledging that most people have smartphones and tablets with them for Bible reading, giving, note taking, etc. We are still handing out paper bulletins and assuming people will write a check.

[Read the entire article.]

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About Author

Tony is the Chief Strategic Officer and founder of The Unstuck Group. For 14 years, Tony served on the senior leadership teams at West Ridge Church (Dallas, GA), NewSpring Church (Anderson, SC) and Granger Community Church (Granger, IN). He's written several books and articles that have been featured with the Willow Creek Association, Catalyst and Pastors.com.

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