How to Create Content to Build a High-Traffic Blog

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During my coaching networks and ministry health assessments, I frequently spend time checking out church websites. While evaluating the sites, I’ve noticed that many pastors and ministry leaders are writing blogs. Honestly, some of the blogs seem stuck.

I’ve noticed that many people start out strong with a desire to inform, inspire and interact with their church and the people their trying to reach, but the blog eventually becomes outdated, boring and non-applicable to people’s lives.

Tim Ferriss once shared a presentation at the San Francisco Word Camp called “How to Build A High-Traffic Blog Without Killing Yourself.” I know that you may be too busy to check out the entire video so I thought it would be helpful to share some highlights of the presentation. I included the key thoughts that specifically have to do with your content.

11 Keys to Creating Better Content on Your Blog

  1. Learn from readers while sharing information with others.
  2. Pull people into being more than one-time visitors to your site.
  3. The important thing is not to be a great writer, it is having a voice.
  4. Write about what you are passionate about.
  5. Never attack other people on your blog, it attracts readers you don’t want. Write about problems not people.
  6. When you edit a post, try to remove 20% of the content.
  7. Short is good when it comes to using videos in posts.
  8. Text stays around longer than video.
  9. Chasing the news is boring. If you don’t have fun, your audience will not either.
  10. Read and respond to comments, gems are hiding within them.
  11. Don’t allow your blog to be a source of stress, use it to have fun.

Have people stopped reading your blog? Have you stopped writing? Hopefully, today’s post will help you get your blog unstuck.

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About Author

Tony is the Chief Strategic Officer and founder of The Unstuck Group. For 14 years, Tony served on the senior leadership teams at West Ridge Church (Dallas, GA), NewSpring Church (Anderson, SC) and Granger Community Church (Granger, IN). He's written several books and articles that have been featured with the Willow Creek Association, Catalyst and Pastors.com.

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