by Troy Page, The Unstuck Group
The Easter countdown is on. If you haven’t started planning, you are quickly falling behind. Tony and I recently put our heads together and thought of 10 things to consider when it comes to planning, programming and promoting Easter services:
- Use free tickets to build anticipation and establish the expectation that this is going to be a huge weekend.
- Develop and talk about a big audacious attendance goal for Easter. Cast a huge vision for what this will accomplish in the church and community.
- Plan additional service options that may include Thursday and Friday evening services, a big outdoor service early Sunday morning, or an outdoor baptism service. If the weather is nice, people love sunrise services and Easter baptisms.
- Go big with the experience but still give people a taste of your normal Sunday. Don’t do what you did last year and the year before that. Try to capture the attention of the “Easter Attenders” and don’t just preach to Christians.
- Include the entire team in creating the experience including guest services, kid’s programming, students, etc. Parents will bring their kids to an awesome children’s experience at Easter.
- Promote a new series on Easter Sunday that either starts on Easter or the following week.
- Remember that the win is not how many people show up for Easter – it’s how many people come back. Shoot for 75% of your Easter crowd.
- Consider having all your kids sing during services one weekend leading up to Easter. They’ll bring their parents and grandparents who will hear your Easter teaser.
- Start promoting four weeks before and avoid the typical “Come celebrate Easter with us.” Every other church does this. Be distinctive and generate a reaction rather than just sharing information.
- Blow up social media with more than just Easter information. Brainstorm memorable videos, quotes, infographs, life change stories, and other teasers that people will want to share.
This may be a great time to evaluate your creative arts structure, series planning, and service programming to design strategies for improved service experiences. Check out our Series and Service Planning Strategy Development for more information.