Over the last six years, I’ve written four books. Three of them were written with a guy much smarter than I am. All of them involved a traditional publisher. Through that process I’ve made several good friendships with folks in the publishing industry. This isn’t about those friendships. This is about a growing frustration I have with a broken system.
The current book publishing system completely frustrates me.
- The author can’t initiate the process on his own. It typically involves engaging a literary agent to essentially pimp you and your writing services to publishers.
- Publishers are unwilling to tackle non-traditional projects on non-traditional topics because of the underlying fear they currently experience surrounding their ultimate demise.
- Once the publisher gets involved, the author begins to lose part of his voice as the publisher drives the content and branding of the project.
- Unless your name is Joel Osteen or Rick Warren or Andy Stanley or Max Lucado, then writing a book is very unlikely to profit you much more than the hourly wage of a Wal-Mart employee. It’s a lot of work for very little financial reward.
- The process of writing a book with a traditional publisher takes forever. If I started writing today, it’s very likely that you wouldn’t see the book on the shelves of Barnes & Noble until sometime in mid-2012. If your thoughts are time-sensitive, you’re out of luck.
- Traditional publishing requires lots of overhead expenses including agents, acquisition staff, editors, graphic designers, marketing directors and publishing executives. And, they are the middlemen who have the relationships with the printers, distributors and bookstores. Each of these people and entities grabs a piece of the pie leaving the author with a very small portion of the profit.
- In the current model, there’s no room for non-traditional formats. Books are expected to look a certain way and contain a certain amount of words. That creates barriers for those of us who communicate primarily through social media. My audience doesn’t show up at a conference to hear a keynote and then purchase a hardcover book. My audience is on Twitter and Facebook and very willing to share an idea if it’s presented in a format that can easily be forwarded to a friend.
With all of that in mind, I’ve been having some great conversations with Ben Stroup over the last several months. When our efforts to find a publisher for my most recent book project stalled, Ben and I began talking about doing something completely different. Since “we were on a break” with the publishers, we decided to start seeing other people. (Regrettably, only “Friends” fans will find the humor in that.)
We’re not waiting two years to get a book in your hands. In fact, it’ll likely be less than two months. (Ah, I love having agressive goals.) And, it’s very likely that instead of just one book being released in 2011, it’s going to be multiple books.
I’ve been wondering for several years if it’s possible to spread ideas and generate a platform without a book publisher. I’m tired of wondering. I’m ready to test the waters. My theory is that, without a publisher, I’ll be able to distribute my writing to more people and make more money than I would with a book publisher.
By the way, this little experiment has nothing to do with making money. Yes, I want to use this experiment to prove that a new process for distributing my writing will be profitable. Emily and I have decided, though, that we will be giving away 100% of the profits from this project. (More on that later.)
With that, I better get to work. The clock is ticking. My writing deadline is fast approaching. For the publishers who are reading, just remember…
We were on a break!