TonyMorganLive.com

Last week I voiced my opinion that churches should stop marketing. Here’s why. It’s not about your marketing.
One of the reasons why I hate it when other churches try to mimic NewSpring’s success is that they try to copy the tactics instead of the core objective. Yes, we use marketing techniques at NewSpring from time [...]

I’ve changed my mind.
For over 10 years, I’ve been a proponent of church marketing, but I’m at the place now where I think it needs to end. It’s time for churches to stop marketing.
No more direct mail postcards. Stop the billboards and the radio ads. Take down the clever cliches on the church sign out [...]

Just out of curiosity…

What was the last piece of direct mail advertising that caught your attention (your church doesn’t count)?
What was the direct mail piece advertising?
How did it catch your attention?
Did it prompt you to take an action?

And, if you can’t answer these questions, I’d like to know that as well. In other words, this [...]