Trying to
be strategic.


I'm Tony Morgan.

I’m the Founder and Lead Strategist of The Unstuck Group. For 14 years, I served on the senior leadership teams at West Ridge Church (Dallas, GA), NewSpring Church (Anderson, SC) and Granger Community Church (Granger, IN). I’ve written several books, as well as articles that have been featured with the Willow Creek Association, Catalyst and



With The Unstuck Church Podcast, I invite you into the real-time conversations our team is having about church leadership every week. We explore common challenges in ministry and practical steps for tackling them.

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In my latest book, The Unstuck Church, I unpack each phase of the typical church lifecycle and offer specific and strategic next steps a church can take to find its way to sustained health.

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I write for church leaders regularly—about ministry strategy, church health and growth, leadership development, staffing and various other topics.

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Interested in having me speak to your group or at an event? I sometimes do that. Review my most popular talk topics and fill out a speaking request form.

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Featured Content

Easter Service Planning – 10 Things To Consider

The Easter countdown is on. If you haven’t started planning, you are quickly falling behind.

Tony and I put our heads together and thought of 10 things to consider when it comes to planning, programming and promoting Easter services:

1) Use free tickets to build anticipation.

Establish the expectation that this is going to be a huge weekend.

2) Develop and talk about a big audacious attendance goal for Easter.

Cast a huge vision for what this will accomplish in the church and community.

3) Plan additional service options that may include Thursday and Friday evening services, a big outdoor service early Sunday morning, or an outdoor baptism service.

If the weather is nice, people love sunrise services and Easter baptisms.

4) Go big with the experience but still give people a taste of your normal Sunday.

Don’t do what you did last year and the year before that. Try to capture the attention of the “Easter Attenders” and don’t just preach to Christians.

5) Include the entire team in creating the experience including guest services, kid’s programming, students, etc.

Parents will bring their kids to an awesome children’s experience at Easter.

6) Promote a new series on Easter Sunday that either starts on Easter or the following week.

Remember that the win is not how many people show up for Easter—it’s how many people come back. Shoot for 75% of your Easter crowd.

7) Consider having all your kids sing during services one weekend leading up to Easter.

They’ll bring their parents and grandparents who will hear your Easter teaser.

8) Start promoting four weeks before and avoid the typical “Come celebrate Easter with us.”

Every other church does this. Be distinctive and generate a reaction rather than just sharing information.

9) Blow up social media with more than just Easter information.

Brainstorm memorable videos, quotes, infographics, life change stories, and other teasers that people will want to share.

If all of this sounds overwhelming or impossible to pull off, this may be a great time to evaluate your weekend service structure. Check out The Unstuck Group’s Ministry Health Assessment. This phase of the Unstuck Process includes a “Secret Shop” by one of our ministry consultants that will help you gain a better understanding of how your weekend service feels through the eyes of an unchurched member of your community


In 2008, I started offering leadership coaching networks for pastors. A theme emerged again and again: Pastors felt stuck. That’s when I began developing a process to help them get unstuck. In 2009, I served 10 churches. Since building my team, we’ve begun serving 100s each year—ranging in size from under 100 in average attendance to 20,000+.

Our process helps you assess ministry health, create strategic plans, structure your staff to the strategy, and follow through on your action plans.