January 23, 2007 Tony M.

The E-Myth Revisited

EmythThe last time I was at North Point Community Church, a couple of their key leaders indicated their management team read through The E-Myth Revisited together and that it had really impacted their ministry. I really respect what’s happening at North Point, so I knew right away that that was a book I was going to pick up and study. The book is primarily written for small business owners, but it is full of principles that easily apply in the ministry setting.

Here are some of the highlights from my reading:

  • "The people who are exceptionally good in business aren’t so because of what they know but because of their insatiable need to know more."
  • "The simple truth about the greatest businesspeople I have known is that they have a genuine fascination for the truly astonishing impact little things done exactly right can have on the world."
  • "What makes people work is an idea worth working for, along with a clear understanding of what needs to be done."
  • "Given his need for change, The Entrepreneur creates a great deal of havoc around him, which is predictably unsettling for those he enlists in his projects."
  • "It is the tension between The Entrepreneur’s vision and The Manager’s pragmatism that creates the synthesis from which all great works are born."
  • "Most businesses are operated according to what the owner wants as opposed to what the business needs."
  • "As a business grows, it invariably exceeds its owner’s ability to control it–to touch, feel, and see the work that needs to be done, and to inspect its progress personally… Out of desperation, he does what he knows how to do rather than what he doesn’t… One of the most consistent and predictable reactions…is the decision to ‘get small’ again."
  • "The system runs the business. The people run the system."
  • "For ordinary people to do extraordinary things, a system–‘a way of doing things’–is absolutely essential in order to compensate for the disparity between the skills your people have and the skills your business needs if it is to produce consistent results."
  • "How the business interacts with the consumer is more important than what it sells."
  • "You can’t ask too many questions about the numbers… Because without the numbers you can’t possibly know where you are, let alone where you’re going."
  • "I believe it’s true that the difference between great people and everyone else is that great people create their lives actively, while everyone else is created by their lives, passively waiting to see where life takes them next."
  • "What most people need, then, is a place of community that has purpose, order, and meaning."
  • "When it comes to marketing, what you want is unimportant. It’s what your customer wants that matters."
  • "Will applied to any conflict creates energy. Conflict without will creates frustration. An engine turning, but going nowhere. Conflict with will creates resolution, a movement beyond the dilemma."
  • "If the world is going to be changed, we must first change our lives!"
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