June 28, 2008 Tony Morgan

How the Creative Stay Creative

Brewster pointed me to this article earlier this month. Inc.com has a story called “Innovation: How the Creative Stay Creative.” They recommend:

  1. Get multicultural. – You need to get around people that are different than you.
  2. Provide lots of free time to think. – Give staff freedom with their schedules, and encourage them to be “off” and dream big.
  3. Encourage risky behavior. – Maybe my wife will let me ride a scooter. :-)
  4. Write it down. – Encourage your team to write and share their lives with others. (More blogging!)
  5. Hire smart. – Hire risk-takers. You need people that are willing to embrace change.
  6. Bring in outsiders. – Bring in outside perspective to expand your thinking. (That’s how we arrived at our live-streaming technology for multi-site.)
  7. Be flexible. Very flexible. – The same strategy doesn’t work for every situation.
  8. Do it for free. – Give your team the ability to give their work away and serve others.
  9. Mix up your people. – Let people step into new team environments for a season.

I would rank NewSpring very strong with numbers 4, 6 and 8. I think we need to work on 1 and 2. Do you NewSpringers agree?

How would you rate your organization? Do you see these characteristics on your team?

Tony Morgan

Tony is the Founder and Lead Strategist of The Unstuck Group. Started in 2009, The Unstuck Group has served 500 churches throughout the United States and several countries around the world. Previously, Tony served on the senior leadership teams of three rapidly growing churches including NewSpring Church in South Carolina. He has five published books including, The Unstuck Church, and, with Amy Anderson, he hosts The Unstuck Church Podcast which has thousands of listeners each month.

Comments (13)

  1. We struggle with anything that involves “free time”. Maybe someone would have some suggestions on how to best work on that. I pastor at a 700 member church in Indiana and we are trying to become more innovative and creative…but “free time” to dream big is hard to come by. By trying to be more we’ve only added more things to do and we haven’t added any new staff. It is something that we need to work through for sure…and I bet we’re not the only church out there struggling with this also…

    Brook Sarver

  2. From my observations and the friends I know on staff, I think you guys do a good job with #9 too. You mix people up and have them fill new positions as fits there giftedness, to grow them and as the needs within the church change and shift. I love that, it appears that you refuse to get pegged and like to think outside the box. Kudos!

  3. My biggest issue in finding creativity is #2. I need space , but I am my own enemy, cause I don’t give myself space or time think or dream. When I dream I create. I have to create space.

  4. Jared Christensen

    As a NewSpring member (but not a staff member), I’m not qualified to meaningfully address many of those. However, I agree that Number 1 needs some serious work. Our church’s staff and leadership is pretty homogeneous and not representative of the surrounding community… yet.

  5. J. Cardinell

    that is great…..if your staff and church is already creative…but what do you do when your staff used to be creative but have over the past few years become comfortable….what can you do to recreated creativity?

  6. Tony Morgan

    jared, i agree. though, you have to admit, it’s pretty cool that perry had the guts to hire an italian like me. :-)


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