A few weeks ago, I started a conversation about church marketing. Among other things I shared that if your church or ministry is not growing, it’s probably not a marketing problem. I suggested churches may even want to stop marketing…at least for a time.
That said, I’m certainly a still proponent of church marketing. Why? Because I happen to believe more is better. More people hearing the Gospel is better. More people taking steps in their spiritual journey is better. More people experiencing life change is better. More people having healthy marriages is better. More people finding God’s purpose for their lives is better.
You may be saying, “My church doesn’t embrace the marketing tactics of corporate America.” Well, I doubt that very seriously. Whether you want to admit it or not, churches have been marketing for a long time. Church marketing includes:
- The message signs out front with the clever cliches.
- The bulletins announcing upcoming events.
- The announcements you make from your platform or pulpit or sofa.
- The ads in the local newspaper announcing Sunday’s service times.
- The experience you create, whether intentional or not, for first-time guests.
- The environment inside your building or your living room or the theater where you meet.
- The way you handle every interaction with someone who wants to commit to taking their next step at your church.
- The online experience someone has after Googling your church name.
- The name and logo you use to identify your church.
- The word-of-mouth marketing that involves one person telling another person to visit your church.
You may not see it as marketing, but it’s marketing. All of that and more lead to impressions people have of your church. Whether you like it or not, all of that helps people decide whether or not they will connect with your ministry.
A few weeks ago I told you to stop marketing. The only problem with that advice is that it’s not possible. I’ve never seen a church that wasn’t marketing itself in some form or fashion. Go ahead. Try to prove me wrong. You won’t be able to do it.
With that, I’d like to suggest that if we’re going to embrace marketing, then there are strategies we can engage to make our marketing more effective. And I’ll share some of those strategies…
In a future post.