I’ve been watching an interesting process play out on Anne’s blog. She’s been trying to engage her social network to generate donations for Soles for Souls. They’re trying to raise money to provide 50,000 pairs of shoes to people who need them within 50 days.
What’s interesting to me is that Anne shared the fact that about 3,500 people have blogged about or promoted the cause in some form or fashion, but only 1,500 have actually made a donation.
Stories like this make me wonder…
- Why is there a disconnect between what people say and what people do?
- Anne has certainly made an impact, but, generally speaking, are social networks really that powerful if they don’t lead to action?
- Has the MySpace and Facebook generation started substituting talking about good things with actually doing good things?
- When does the online generation lose credibility when the offline generation still carries the load financially and with their time?
I don’t have data. Maybe my perception is just based on poor anecdoctal evidence. Or, maybe the online generation is all talk and no bite.
Now, excuse me while I go Twitter…