When Does Church Marketing Work?


Church marketing is more effective when…

We realize it has little to do with advertising or promotions.

We focus less on what we say and more on how we act.

Every interaction reflects the values we embrace. (Think personal, biblical, excellent, relevant, simple, etc.)

We realize that louder isn’t better.

Someone says “I’m in” and timely follow-up happens.

We look at it as relationship building and stop viewing it as information sharing.

We talk less about how great we are (“organization-focused”) and instead deliver a message and ministry that leads to life change (“people-focused”).

We realize we can’t force what we think people need until they know they need it.

We reduce the number of competing messages we are trying to communicate.

We know who we are trying to reach.

We’ve acknowledged we can’t reach everyone.

We’ve developed a way to measure the outcomes of our efforts.

We deliver on what we promise.

You can read the previous posts that have been a part of this conversation here, here and here. What would you add or delete from this list?

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About Author

Tony Morgan

Tony is the Chief Strategic Officer and founder of The Unstuck Group. For 14 years, Tony served on the senior leadership teams at West Ridge Church (Dallas, GA), NewSpring Church (Anderson, SC) and Granger Community Church (Granger, IN). He's written several books and articles that have been featured with the Willow Creek Association, Catalyst and Pastors.com.

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