I just finished reading Guy Kawasaki’s new book called Reality Check. It’s officially the longest book that I’ve read that I enjoyed. My only advice to Guy is that in the future I think he needs to hire a hatchet editor to streamline his content. The book is 474 pages long. I skimmed through several sections. But within those 474 pages is some rich advice that really challenged my thinking in several areas.
Here are some examples of the wisdom contained within the book:
- “It’s hard to stay motivated and excited about executing crap. It’s easy if you’re changing the world. So if you and your team are having a hard time executing, maybe you’re working on the wrong thing.”
- “The only thing that’s worse than asking for too much help from a person who’s unwilling to give it is to ask for too little help from a person who is willing to give it. So ask. And keep asking.”
- “If you are starting a new church, do you really need a $100,000 multimedia audiovisual system? Or just a great message from the pulpit?” (Didn’t expect to find that question in a business book. It’s a valid question.)
- “Create great products that make segments of people very happy. And fear not if these products make other segments unhappy. The worst case is to incite no passionate reactions at all, and that happens when companies try to make everyone happy.”
- “Lots of research in economics and psychology shows that when we know something, it becomes hard for us to imagine not knowing it. As a result, we become lousy communicators.”
- “You should not try to bludgeon them into becoming a customer. My recommendation is that you enable people to test-drive your product or service in order to make their own decision.”
- “The problem with most presentations is that people try to include too much… What is the core message?”
- “If you create a great product or service, you may not be able to stop a community from forming even if you tried.”
- “The best people are seeking great jobs, and great jobs usually involve great challenges.”
- “Tradition holds that the opposite of excessive ego is humility, when in fact having too little ego is just as dangerous and unproductive as having too much.”
- “At the very top of the list of things that make people feel happy and fulfilled is doing work that you find challenging and deeply meaningful with colleagues whom you respect and care for.”
- “One of the biggest mistakes you can make in life is to accept the known and resist the unknown.”
- “Life is too short to deal with assholes.”
If you are unfamilar with Guy’s work, you can learn a little more about him here or by following his blog. He gained fame for evangelizing the Mac. More recently, he launched Alltop, where, among other things, you can keep up with what’s happening in churches.