January 20, 2009 Tony Morgan

4 Attributes of a Message with Impact

I’m not sure how intentional Perry is about stuff like this. He has a unique gift. This comes very naturally to him. Take a look at this video. After you’re done, I have a few thoughts to share.


Tithing from NewSpring Media on Vimeo.

There’s a big learning in this short video clip. I hope you didn’t just listen to the words Perry used, but noticed how he communicated this important principle. In addition to explaining the “logistics” of the offering, he used these few moments to:

  • Share why the offering is important to what we do. (Vision)
  • Tie it all to a personal experience. (Story)
  • Link people back to what Jesus said in the Bible. (Truth)
  • Remind people that the offering is part of worship. (Action step)

Perry doesn’t always introduce the offering. The introduction isn’t always this long. But we do take a few moments to explain why we do an offering in every service.

This post isn’t about offerings. This is a post about communications. There is power in vision, story, truth and providing action steps for people.

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Tony Morgan

Tony Morgan

Tony is the Chief Strategic Officer and founder of The Unstuck Group, theunstuckgroup.com. For 14 years, Tony served on the senior leadership teams at West Ridge Church (Dallas, GA), NewSpring Church (Anderson, SC) and Granger Community Church (Granger, IN). He's written several books and articles that have been featured with the Willow Creek Association, Catalyst and Pastors.com.
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