July 31, 2009 Tony Morgan

Don’t Write a Book

Since I’ve been involved in several book projects, I’m frequently approached by aspiring writers who are interested in the process. I’m certainly not the expert on getting a book published, but I have learned some things over the last number of years that might be helpful for you.

With that in mind, here are a few thoughts for you to consider…

Don’t write a book. Begin by writing in your journal. Write blog posts. Get your article published in a magazine or on someone else’s website. If your idea and your writing aren’t strong enough to be published in a magazine or on a website, it’s not strong enough to be published in a book.

Don’t assume if you have a book, someone will publish it. People who get published rarely go looking for a publisher. Typically, the publishers go looking for the authors. Or, the authors have literary agents who handle those conversations. If a publisher isn’t approaching you about writing a book, that’s a pretty good sign that you probably don’t have a book to publish.

Don’t start out to write a book. Start out with something to say. For lots of people, the goal is to get a book published. That shouldn’t be your goal. Your goal should be to spread good stories or ideas. If you don’t have a good story or idea to spread, you need to start there.

Don’t write a book if you’re not a writer. At the end of the day, if you can’t write you can’t get published. And, just because you can get up in front of people and talk, doesn’t necessarily mean you can get behind a keyboard and write. There’s an art to writing. Some people have it. Most people don’t. (If you have a strong idea or a good story, you may need to find a writer to help you get it published.)

Don’t try to write a book if you’re not willing to get disciplined with your time. Manuscripts just don’t drop out of the sky. You have to outline. You have to draft. You have to rewrite. You have to edit. You have to promote. You have to sell. It takes time. If you’re unwilling to prioritize your time, you shouldn’t write a book.

Don’t plan on making money. Unless your name is Rick Warren or Joel Osteen, you’re not going to make money writing a book. At best, you may get a platform from writing a book. Of course, the challenge there is that you have to have a platform before a publisher will even consider your book.

I know. You’re skeptical. So, for those of you who write books or publish books, I’ll let you chime in and tell me where I’m wrong.

Until then, don’t write a book.

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Tony Morgan

Tony Morgan

Tony is the Chief Strategic Officer and founder of The Unstuck Group. For 14 years, Tony served on the senior leadership teams at West Ridge Church (Dallas, GA), NewSpring Church (Anderson, SC) and Granger Community Church (Granger, IN). He's written several books and articles that have been featured with the Willow Creek Association, Catalyst and Pastors.com.
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