MediaOutreach.com recently interviewed me about web strategy. One of the questions they asked me was what’s the most vital part of a church’s website? Here’s my response:

“A clear vision and a clear ministry strategy reflected in a focused landing page with simple, intuitive navigation. We don’t need to tell the entire story with our websites. We just need to help people take their next steps. Of course, since most churches don’t have clarity when it comes to vision and strategy, it’s probably a little unrealistic for me to expect to see that reflected in their web strategy…but that’s probably a blog post for another day.”

You can catch the rest of the interview here.