December 29, 2009 Tony Morgan

#5 in 09: What if Target Operated Like a Church?

‘Tis the season to shop for Christmas gifts, so I recently made a trip to Target. I love Target because I don’t have to spend a lot of money, and I avoid going to Wal-Mart.

After spending a little bit of time in the store, it struck me how different Target is from most churches I’ve visited in the past. That led me to wondering how Target would be different if it operated like the typical church. So, with that in mind, here’s my initial list:

What if Target Operated Like a Church?

  • Instead of having men’s and women’s clothing departments, they would be called clever names like Impact and Embrace that are completely meaningless to new shoppers.
  • Each department in the store would have its own logo to go with their clever name. And, of course, all those logos would be different than the logo on the front of the store.
  • The workers in each department would all have their own t-shirts and flyers to promote what’s available in their departments. The youth clothing department would, of course, have the best flyers.

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Tony Morgan

Tony Morgan

Tony is the Chief Strategic Officer and founder of The Unstuck Group. For 14 years, Tony served on the senior leadership teams at West Ridge Church (Dallas, GA), NewSpring Church (Anderson, SC) and Granger Community Church (Granger, IN). He's written several books and articles that have been featured with the Willow Creek Association, Catalyst and Pastors.com.
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