YAALASHTOTIIYOU = Your acronyms are like a secret handshake that only the insiders in your organization understand.
I was driving behind a minivan heading to the mall today and I saw a vehicle with an “NCC” sticker on the back. It was the only sticker on the back of the minivan, so it grabbed my attention. In that respect, the marketing worked. The only problem is that I have no idea what NCC stands for. I’m guessing it’s “Northland Chiropractic Center.” Or maybe it’s “New Covenant Church.” Or maybe its “Norfolk Community College.”
Acronyms make sense to everyone inside your organization. In fact, it’s just easier to say “NCC” rather than “Northland Chiropractic Center.” The problem is everyone outside your organization has no idea what the initials stand for.
Some organizations incorporate their initials into their logo. If that’s you, you’ll just need to remember to always include the name of your organization everywhere you use your logo. We can Google the name of your organization and find you. It’s not going to do us any good to Google your initials.
It’s just a great reminder that we need to be careful that we’re not using insider language when we’re trying to communicate with people outside our organizations.
By the way, if someone doesn’t agree with this advice, just tell them that APM said it was so.