- Be passionate. “I think, for a company to generate years of exceptional returns unless it first devotes itself to the pursuit of an exceptional ideal.”
- Lead, don’t follow. Apple “always sets out to radically redefine a category with a distinctive product or business model.”
- Aim to surprise. “Apple seems committed to exceeding expectations—to evoking a “Wow!” from even its most jaded customers.”
- Be unreasonable. “Reasonable people don’t produce breakthroughs.”
- Innovate incessantly and pervasively. Apple “must be relieved that innovation is still a sideshow in so many of their competitors.”
- Sweat the details. “Great design isn’t just about bold strokes, it’s about getting all of the tiny things right that conspire together to make a product truly exceptional.”
- Think like an engineer, feel like an artist. “A company can’t produce beautiful products if the bean counters win every argument.”
This is just a snippet of Hamel’s thoughts. Check out the rest of the article for more insights.
I think he pretty accurately describes what makes Apple unique. What would you add to the list? Do you think any of these attributes have a place in the organizations we lead? I do.