Just found this interesting stat from the Pew Research Center’s Internet & American Life Project. They found that commercial use of the Internet continues to grow…
“with 58% of Americans now reporting that they perform online research concerning the products and services that they are considering purchasing.”
I suspect that if most Americans perform online research before purchasing a product or service, they very likely also perform online research before deciding to visit a church.
That, of course, begs the question: If people visited your website, would they visit your church?
Five years ago, I wrote about 10 easy ways to keep me from visiting your church because I visited your website. If you were coaching churches today, what would the new list look like?