This excerpt from Jason Fried and David Heinemeier Hansson’s recent book Rework keeps reverberating in my mind today:
“When you stick with your current customers come hell or high water, you wind up cutting yourself off from new ones. Your product or service becomes so tailored to your current customers that it stops appealing to fresh blood. And that’s how your company starts to die.”
That’s consistent with one of the key attributes of churches in decline that we talked about a few months ago. When churches become inward focused and start making decisions about ministry to keep people rather than reach people, they have also started to die.
Jesus said it this way:
“If a man has a hundred sheep and one of them gets lost, what will he do? Won’t he leave the ninety-nine others in the wilderness and go to search for the one that is lost until he finds it? (Luke 15:4, NLT)
Why do you think some churches slip into the mode where they’re so focused on keeping people that they neglect trying to reach people who are outside the faith? Join the conversation by sharing your comment.