April 17, 2013 Tony Morgan

How to Create Content to Build a High-Traffic Blog

During my coaching networks and ministry health assessments, I frequently spend time checking out church websites. While evaluating the sites, I’ve noticed that many pastors and ministry leaders are writing blogs. Honestly, some of the blogs seem stuck.

I’ve noticed that many people start out strong with a desire to inform, inspire and interact with their church and the people their trying to reach, but the blog eventually becomes outdated, boring and non-applicable to people’s lives.

Tim Ferriss once shared a presentation at the San Francisco Word Camp called “How to Build A High-Traffic Blog Without Killing Yourself.” I know that you may be too busy to check out the entire video so I thought it would be helpful to share some highlights of the presentation. I included the key thoughts that specifically have to do with your content.

11 Keys to Creating Better Content on Your Blog

  1. Learn from readers while sharing information with others.
  2. Pull people into being more than one-time visitors to your site.
  3. The important thing is not to be a great writer, it is having a voice.
  4. Write about what you are passionate about.
  5. Never attack other people on your blog, it attracts readers you don’t want. Write about problems not people.
  6. When you edit a post, try to remove 20% of the content.
  7. Short is good when it comes to using videos in posts.
  8. Text stays around longer than video.
  9. Chasing the news is boring. If you don’t have fun, your audience will not either.
  10. Read and respond to comments, gems are hiding within them.
  11. Don’t allow your blog to be a source of stress, use it to have fun.

Have people stopped reading your blog? Have you stopped writing? Hopefully, today’s post will help you get your blog unstuck.

Tony Morgan

Tony is the Founder and Lead Strategist of The Unstuck Group. Started in 2009, The Unstuck Group has served 500 churches throughout the United States and several countries around the world. Previously, Tony served on the senior leadership teams of three rapidly growing churches including NewSpring Church in South Carolina. He has five published books including, The Unstuck Church, and, with Amy Anderson, he hosts The Unstuck Church Podcast which has thousands of listeners each month.

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