Over the past several weeks we have talked about why churches should move beyond web to mobile and what that shift could look like at your church. Teams can typically figure out why change should take place and what the change should look like. Unfortunately, churches tend to get stuck in the execution stage of strategy. There seems to never be a shortage of ideas; the problem is jumping from idea to idea without following through on any of them. Fear, procrastination and perfection thinking can hinder progress. Sometimes teams just need to move forward with positive change.
Seth Godin calls the inability to move forward the “Lizard Brain.” It is why you haven’t already switched to a mobile strategy, gone multi-site or hired the staff member that you know you need. The Lizard Brain wants you to be safe, scared and worried about what everyone else thinks.
What church wants a webpage that someone can’t even view from a phone and that doesn’t even appear on Google searches? Churches don’t strive to be outdated and out of touch. We end up there when we don’t execute the very strategies that we know we need to do.
Here are seven steps to implement a mobile strategy (or any other strategy for that matter):
- Form a team – The team outperforms the individual every single time. When creating a mobile strategy, don’t just put all of the techie guys together in the room. You may have to hire some experts to be a part of this team if you don’t have the right talent on staff. Make sure the team has a great leader who can keep them focused on ideas that support the vision and moving ahead. Make sure there is someone on the team with a brain wired for communications, not just technology.
- Brainstorm ideas – Your church mobile strategy doesn’t have to look like Starbucks, Nike or the church down the street. Decide how it can meet the specific needs of your people.
- Assign action steps – Every task should have someone’s name beside it. Unowned action steps are never taken.
- Follow up – Constantly evaluate where you are and what it will require for you to get to where you want to be. Some questions to answer: Who needs help? Is someone lagging behind? What is making the most progress?
- Remove barriers that stop progress – Sometimes barriers can’t just be removed but delays can certainly be expedited. Don’t allow silly things to stop momentum.
- Celebrate short-term wins – Creating a mobile strategy doesn’t happen overnight, take time out to celebrate the small wins along the way.
- Don’t let up – John Acuff likes to say, “Action always beats intention.” New ideas will try to distract you from your vision. Stay focused on what is essential.
Creating a mobile strategy is a decision your church won’t regret. It makes sense, so why not start the process?