September 19, 2016 Tony Morgan

The Leadership Unstuck Podcast: Do You Know Your Customer?

In this episode, you will discover why many churches never determine the exact person they are trying to reach; practical next steps your team can take to help determine your primary customer; and how to be intentional about reaching new people instead of becoming internally focused.

Welcome to the very first episode of The Leadership Unstuck Podcast. In this episode I talk to Ty Bean, Senior Pastor of Cowboy Junction Church in Hobbs, New Mexico about why churches should pinpoint the exact kind of person they are trying to reach.

When a church tries to reach everyone, they rarely connect with anyone effectively. When they get focused on who they are trying to reach, they can get intentional and effective in reaching that person — and they will reach others in the process.

In this episode, you will discover:

  • Why many churches never determine the exact person they are trying to reach.
  • Practical next steps your team can take to help determine your primary customer.
  • How to be intentional about reaching new people instead of becoming internally focused.

Additional Resources:

4 Reasons Why Churches Become Insider-Focused

Churches Do Not Want To Reach New Customers

Do You Know Your Customer? 5 Felt Needs for Reaching Professionals Outside the Faith

Who Is Your customer?

Why People Like Starbucks More Than Your Church

6 Ways We Ignore Unchurched Guests on Easter 

10 Symptoms of an Inwardly-Focused Church 

Join the Conversation

We would love to hear some of the changes that you plan to make this month to help you become more intentional about who you are trying to reach. Comment on this post or share on social media using hashtag #unstuck.

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Tony Morgan

Tony Morgan

Tony is the Chief Strategic Officer and founder of The Unstuck Group, theunstuckgroup.com. For 14 years, Tony served on the senior leadership teams at West Ridge Church (Dallas, GA), NewSpring Church (Anderson, SC) and Granger Community Church (Granger, IN). He's written several books and articles that have been featured with the Willow Creek Association, Catalyst and Pastors.com.
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