Why I’m Tired of Talking About Church Growth


If you’ve been paying attention to ministry blogs and resources over the past few years, you’ve probably noticed the same thing I have: everyone wants to talk about church growth.

It’s everywhere from articles to Facebook ads. Even people who have never served in ministry want to tell you how to grow your church! Why? Because they know you’ll listen.

It is easy to become obsessed with church growth. Attendance is a number we can quickly see, measure, and compare. We can post it to social media. We can even create Top 100 lists around it. But we should never mistake attendance for more than what it is: a measure of the number of people attending, not the overall health of the church.

A church’s health cannot be determined by its size alone.

Please don’t ever let someone tell you that the health of your church is determined by the number of people who showed up last Sunday. Your mission goes much deeper than that. By the way, the health of your church should be more fully understood through things like:

  • The level of participation in biblical community
  • The degree to which people are using their gifts to serve
  • The generosity of your congregation
  • Whether or not you are reaching unchurched people
  • How well you’re connecting with young families in your community

Don’t get me wrong. The Unstuck Group is all about leading more people to Jesus. In fact, we talk about church growth at times on this very site. But we’re not about just getting more people to walk through your doors. We want more people to take spiritual next steps and experience real life-change.

It’s time for a different kind of conversation. One that focuses deeper on church health.



On Wednesday, November 2, our team will share a better way to measure health in the free webinar, Vital Signs: How Healthy Churches Think Beyond Attendance Alone. We’ll provide our most recent research on church health built around 14 metrics that together give a fuller picture than attendance alone. We’ll also hear from several pastors as they share how these metrics help them make better decisions.

These are the same metrics we use with every client of The Unstuck Group. Now we’re sharing it all with you in this free webinar. I hope you’ll join us!

Click to Learn More About the Vital Signs Webinar

Photo credit: Elijah Flores via unsplash.com

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About Author

Tony Morgan

Tony is the Chief Strategic Officer and founder of The Unstuck Group. For 14 years, Tony served on the senior leadership teams at West Ridge Church (Dallas, GA), NewSpring Church (Anderson, SC) and Granger Community Church (Granger, IN). He's written several books and articles that have been featured with the Willow Creek Association, Catalyst and Pastors.com.

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