Communications & Marketing
Is the language of the culture within your church toxic to people living in the culture outside it? What I’m not talking about is the “church people” we see in news clips holding venomous posters on the side of the road. That’s clearly toxic. What I am talking about is more subtle: church t-shirts that sell an exclusive membership. Or, rally cries intended to foster community within one church that instead suggest competition between churches. Or, insider language decorating an Instagram post without regard for how it may be interpreted in a public context. We say things outside our church walls that take on new meaning. We all need to get better at evaluating our language.