When it comes to first-time guest engagement, there seems to continually be a lack of clarity around what the win really is, but the pace of people’s lives is increasing. If your services don’t feel worth their time, they won’t come back.
As a leader you will need to revisit these questions throughout your life, as your environments change and as you lead at new levels. You may see yourself cycle through this model in various capacities over time. Leaders keep developing.