Nearly every church has a “What We Believe” section of its website. Most of them are full of statements only other Christians — usually Christians from the same denomination — would understand or even care about…
How well are you managing your church brand? “Brand Architecture” isn’t a term you hear often in the church world, but it’s a concept you experience.
When there is so much to do, we often don’t know where to start. Establishing these four simple rules will lead your team to effective church communication.
The effects of bad stress are obvious. I had reasoned that good stress was acceptable and a part of the job. But the truth is that stress, whether brought about by good times or bad, has the same effect on your physical and spiritual health. Here are 4 principles to help you remove stress from your ministry.
Fear makes people do crazy things. Lately I’ve noticed a lot of the people I care about are carrying extra tension on a daily basis. It seems the level of anxiety is bubbling up around us and, if you are a follower of Jesus, you have an opportunity to help bring peace to those around you by the way you respond.
Do you take time to look back and review the wins from the previous year as you move into a new one? Here’s what I discovered looking back at 2016. There’s a lot to celebrate here.
Let me introduce you to Priscilla. She’s been my mother-in-law for over 25 years. She’s a special woman for many reasons. There’s one particular characteristic of hers, though, that makes her rather remarkable. It’s the basis for what I’ve started to refer to as The Priscilla Principle.
Whenever The Unstuck Group engages in a planning process with a church, one of the foundational conversations we engage is around who the church is primarily trying to reach. In the marketplace, this would be the primary customer. A business would design its products, services, marketing and entire brand experience with that customer in mind.
In the church, we’re not trying to sell anything, but it’s just as important to know who the primary person we’re trying to reach is. With that primary person in mind, a church can design ministry strategy, environments and messaging.
Unfortunately, the marketing worked and more and more families began to move into the neighborhood. With each home came new families who also wanted to enjoy the swimming pool. Before we knew it, our neighborhood had a problem. The pool was overcrowded and it was becoming a challenge for the members to enjoy it. In order to accommodate new families and their friends, something had to change.
In the 1970s the Mountainside Gospel Chapel started experiencing a slow but steady decline. The church continued to serve faithfully, but memberships dwindled over the next 40 years. Eventually, they found themselves left with only 29 members. Like many other small, older churches in North America, they had difficult decisions to make.
Every week, you pour yourself into writing sermons, planning events, building ministries, and developing leaders, all with the hope that the effort will make a difference. But how can you tell? Do you know for sure if the impact is matching your effort? Can you identify the real problems holding you back from reaching people?
I am really excited to share this news. Later this month, I’m starting a new podcast to help churches get unstuck.
If you’ve been following my blog for a while, you’ll know this isn’t the first time I’ve started a church leadership podcast. But, this is the first time I’m starting it with my team at The Unstuck Group, and we’ve got some ideas I think you’re going to enjoy and value.