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Whenever The Unstuck Group engages in a planning process with a church, one of the foundational conversations we engage is around who the church is primarily trying to reach. In the marketplace, this would be the primary customer. A business would design its products, services, marketing and entire brand experience with that customer in mind.

In the church, we’re not trying to sell anything, but it’s just as important to know who the primary person we're trying to reach is. With that primary person in mind, a church can design ministry strategy, environments and messaging.
Whenever The Unstuck Group engages in a planning process with a church, one of the foundational conversations we engage is around who the church is primarily trying to reach. In the marketplace, this would be the primary customer. A business would design its products, services, marketing and entire brand experience with that customer in mind. In the church, we’re not trying to sell anything, but it’s just as important to know who the primary person we're trying to reach is. With that primary person in mind, a church can design ministry strategy, environments and messaging.
29 Nov 2016

The Fallacy of Trying to Reach the De-churched

Whenever The Unstuck Group engages in a planning process with a church, one of the foundational conversations we engage is…

Unfortunately, the marketing worked and more and more families began to move into the neighborhood. With each home came new families who also wanted to enjoy the swimming pool. Before we knew it, our neighborhood had a problem. The pool was overcrowded and it was becoming a challenge for the members to enjoy it. In order to accommodate new families and their friends, something had to change.
Unfortunately, the marketing worked and more and more families began to move into the neighborhood. With each home came new families who also wanted to enjoy the swimming pool. Before we knew it, our neighborhood had a problem. The pool was overcrowded and it was becoming a challenge for the members to enjoy it. In order to accommodate new families and their friends, something had to change.
22 Nov 2016

We Fixed the Overcrowding Problem at Our Neighborhood Pool

Unfortunately, the marketing worked and more and more families began to move into the neighborhood. With each home came new…

In the 1970s the Mountainside Gospel Chapel started experiencing a slow but steady decline. The church continued to serve faithfully, but memberships dwindled over the next 40 years. Eventually, they found themselves left with only 29 members. Like many other small, older churches in North America, they had difficult decisions to make.
In the 1970s the Mountainside Gospel Chapel started experiencing a slow but steady decline. The church continued to serve faithfully, but memberships dwindled over the next 40 years. Eventually, they found themselves left with only 29 members. Like many other small, older churches in North America, they had difficult decisions to make.
20 Nov 2016

Unreasonable Established Church Gives Its Building to A Young Church

In the 1970s the Mountainside Gospel Chapel started experiencing a slow but steady decline. The church continued to serve faithfully,…