reach

Whenever The Unstuck Group engages in a planning process with a church, one of the foundational conversations we engage is around who the church is primarily trying to reach. In the marketplace, this would be the primary customer. A business would design its products, services, marketing and entire brand experience with that customer in mind.

In the church, we’re not trying to sell anything, but it’s just as important to know who the primary person we're trying to reach is. With that primary person in mind, a church can design ministry strategy, environments and messaging.
Whenever The Unstuck Group engages in a planning process with a church, one of the foundational conversations we engage is around who the church is primarily trying to reach. In the marketplace, this would be the primary customer. A business would design its products, services, marketing and entire brand experience with that customer in mind. In the church, we’re not trying to sell anything, but it’s just as important to know who the primary person we're trying to reach is. With that primary person in mind, a church can design ministry strategy, environments and messaging.
29 Nov 2016

The Fallacy of Trying to Reach the De-churched

Whenever The Unstuck Group engages in a planning process with a church, one of the foundational conversations we engage is…

“Our customer is the problem. That’s why we’re not making any money.”
Sounds like a surefire way to run a business, doesn’t it? Organizations like that don’t keep their doors open for long. Yet it’s the very mindset holding many church leaders back.
“Our customer is the problem. That’s why we’re not making any money.” Sounds like a surefire way to run a business, doesn’t it? Organizations like that don’t keep their doors open for long. Yet it’s the very mindset holding many church leaders back.
14 Nov 2016

Church Attendance Decline? There’s a Problem with Your Product. – Panic at the Church (Part 3)

“Our customer is the problem. That’s why we’re not making any money.” Sounds like a surefire way to run a…